Where should your innovation effort be directed?
Identifying the opportunity space
Identifying the opportunity space is a critical step in the innovation process. Our model of innovation, “Ecosystem Innovation”, is based on a structured methodology designed to help uncover new directions in any of these areas.
Business thinking meets Design Thinking
Strategic solutions arrive at the intersection of design thinking and business thinking.
Innovation must be at the forefront of strategic planning, and must go beyond the creation of new products to include service design and process innovation.
Our innovation model follows a structured process, a series of research, analytics, discovery and concept development activities.
Some of the methods used include:
- Competitive analysis
- Strategic problem solving
- Product benchmarking
- Capability building
- Workshops
Ecosystem Innovation
A model designed to uncover solutions to business objectives
We follow a structured process, a proprietary model designed to generate solutions to corporate objectives and challenges. We generate concepts, solutions to business challenges, moving from discovery, through concept creation, strategic planning and actual design.
We bring an outside perspective to organisations, sometimes a very different perspective. Our methods bring together business thinking and design thinking. We do not focus on one, because they live hand in hand.
New product discovery (and service discovery) is the result of a structured methodology that operates within a product’s ecosystem.
We have developed a model of innovation, “Ecosystem Innovation”, which is designed to help organisations uncover new opportunities, new spaces, new products, new revenue streams, new processes, new customer touch points...
Some of the methods we employ:
- Voice of the Customer
- Comparative Studies
- Co-Creation
- Scenario Design
