Evidence to support strategic planning and Design
Evidence from business and customer insights informs design solutions.
A good understanding of both the business context and the customer context is the spring board that kickstarts the creative process.
A few of the methods we employ include:
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› Business / Competitive analysis
› Product diagnostics
› Ethnographic research
› Usability studies
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› Customer experience diagnostics
› Comparative Studies
› Feature Benchmarks
› Diary Studies
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Product Diagnostics
An insurance for your product
Product Diagnostics are used to uncover underlying problems that affect product performance and results.
In today’s global economy, the effects of a faulty product can be felt within the organisation at lightning speed.
Early product diagnostics are a quick and cost-effective insurance.
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Installing broadband service at home. Will customers get connected successfully? -
Can international teams successfully use our product portfolio software? -
Can doctors improve medical care with a new portable medical device? -
Can we increase revenue with a revised design of our On-Demand service? -
Will customers understand and benefit from our new feature in mobile mapping?
Ethnographic Research
Understanding the context of the user
We research how people conduct activities, at home, at work and on location.
The information we extract from observing how people conduct activities is the key to guiding the design of products, services and processes.
